What's trending right now
Trends don’t stay still. But we dive deeply into them, translating them for you, to offer exceptional beverage program solutions that help your business grow and thrive.
Cold Brew Helps You Hit Hot Margins
As the cost of labor and menu items continue to rise it diminishes your profit margin. 60% of away from home cold coffee consumers agree that it’s worth paying more for cold brew coffee compared to iced coffee.1 Offer your patrons a superior product that yields a higher price point and a positive impact on your bottom line.
of away from home cold coffee consumers agree that it’s worth paying more for cold brew coffee compared to iced coffee1
of consumers drink cold brew as a pick-me-up!1
What motivates consumers to choose cold brew coffee?
36% Get a pick-me-up
15% Indulge in a dessert/treat
12% Wash down food
10% Replace a meal
10% Relax/wind down
8% Have a snack
7% Quench my thirst1
Check out Vibrant’s full line of point-of-sale to help your drive trial and increase sales
Functional Beverages are In Demand
78% of consumers want restaurants to offer more functional beverages and 22% of them are willing to pay more for them.1 Not offering a preferred beverage format will most likely lead to lost beverage sales; 23% of consumers would leave altogether and 31% would stay but not make a beverage purchase.2
Vibrant has a line of functional beverages featuring the most sought out attribute by consumers, ENERGY.3 Check out our line of energy lemonades featuring on-trend and emerging flavors.
of consumers want restaurants to offer more functional beverages1
willing to pay
modifier
Drinkable Delights Drive Revenue
Beverages present an opportunity for a toppable item, creating a layer of indulgence. Younger consumers are ordering more cold beverages that they customize with flavorings, syrups and toppings that can generate incremental revenue. Consumers are willing to pay 80 cents on average per modifier.1 Modifiers can include: Flavor Syrups, Drizzles, Cold Foams , Extra Espresso Shots, Toppings/Candy Inclusions.
Vibrant’s Frappe are the perfect platform to create these trending drinkable delights. Check out our full line of Frappes.
