Refreshers Are a Fast-Moving Growth Platform
Refreshers are becoming a core driver of beverage performance across menus. Operators who move quickly are capturing incremental traffic and sales, while the category continues to expand. The opportunity is to launch with purpose-built beverage platforms that win in-market now.
Start Building Your Refresher Platform!
Refreshers-Contact us
Refreshers Contact Us
"*" indicates required fields
Demand is strong, and behavior is already shifting
- Refreshers are projected to grow 180% in the next four years (1)
- 72% of operators report rising demand for functional beverages (2)
- 34% of consumers now use refreshers to replace caffeinated beverages, up from 28% in 2024, signaling a shift from novelty to routine behavior (1)
See what's shaping the next wave of refreshers
Refreshers are gaining momentum alongside broader shifts in beverage innovation across foodservice. In our 2026 Flavor Trends Report our trendologists dive into data and market signals to uncover what’s next in flavor. They explore shifts across retail and foodservice, giving you the insights you need to stay ahead of what consumers will want next.
If you’re thinking about what makes a Refresher concept stand out, the report explores unexpected pairings that will fuel trial and repeat purchases.
Inside the report:
- Globally inspired flavor directions
- Fruit-forward refreshment trends
- Newstalgic beverage ideas
- Flavor + function opportunities
Build what is next while demand is already in motion
Explore how Vibrant can help you launch a scalable refresher platform built for differentiation, consistency, and long term growth.
Refreshers-Contact us
Refreshers Contact Us
"*" indicates required fields
