Functional Beverage

Better-for-You Beverages, Built for Foodservice.

Functional beverages are no longer niche—they’re a fast-growing category reshaping how consumers view refreshment. Today’s guests want drinks that do more than quench thirst. They’re looking for added benefits like energy, focus, immunity, and gut health—all delivered with bold flavor and clean-label ingredients. From revitalizing healthy energy drinks to immunity-supporting teas, functional beverages are a smart addition to any foodservice menu. At Vibrant Beverage, we combine clean label expertise with real-world foodservice know-how to help operators serve functional drinks that work as hard as they do.

A refreshing glass of raspberry lemonade with a lemon slice with functional benefits like l-theanine

From brain boosts to botanical blends—we’ve got you

Our expertise in extraction and cold brew coffee production, combined with Vibrant Ingredient’s portfolio of natural functional ingredients, makes us uniquely equipped to formulate beverages that deliver on both performance and taste. Whether you’re looking to add plant-based energy, nootropics for mental clarity, or botanical blends for relaxation, we can help you craft a beverage that connects with today’s health-conscious consumer. That includes everything from wellness teas to healthy energy drinks—all built on the same principles that drive our entire portfolio: clean labels, consistency, and crave-worthy taste. It’s functional beverage innovation designed to stand out on your menu and keep customers coming back.

From the first conversation to final formulation, our process is designed to bring your functional beverage idea to life with the end consumer—and your operation—in mind. Our integrated team includes experts in R&D, flavor science, regulatory compliance, and commercialization. We don’t just understand ingredients; we understand how to make them work in real-world beverage systems. Whether you’re a foodservice operator looking for a wellness-forward cold drink or a brand aiming to launch a new ready-to-drink line, we’ll guide you every step of the way.

We don’t believe in one-size-fits-all solutions. We believe in building better beverages—customized to your goals, your operation, and your customers’ evolving tastes. Whether you’re looking to expand your beverage menu or launch a full-scale wellness drink line, our team is ready to collaborate and bring your functional beverage concept to life with expertise, innovation, and exceptional flavor. Let’s create something with benefits—and staying power

Desirable trends that fuel your menu

Functional demand

Seventy-eight percent of consumers want restaurants to offer more functional beverages. Even better—22% say they’re willing to pay more for them. That’s a clear signal that offering drinks with added benefits isn’t just good for your guests—it’s good for your bottom line.

Source: Technomic, Beverage Consumer Trend Report

Energy for the win

“Energy” ranks as the most sought-after functional benefit among consumers when choosing beverages. Whether it’s a morning boost or an afternoon pick-me-up, today’s guests are actively looking for healthy energy drinks that help them feel more alert, focused, and ready to take on the day.

Source: Datassential, Functional Beverages

Great taste is paramount

Consumers aren’t willing to sacrifice great taste—even when they’re choosing beverages with health benefits. The good news? With Vibrant, you don’t have to choose—we deliver both bold flavor and functional benefits in every sip.

Source: Technomic Away-From-Home Beverage Navigator

Capture your share

Why risk losing sales by not offering a preferred beverage format? In fact, 23% of consumers say they’d walk away entirely if their go-to beverage format isn’t available. Meeting those expectations could be the difference between a missed opportunity and a loyal customer.

Source: Technomic Away-From-Home Beverage Navigator

A refreshing red drink with ice cubes in it
image of hands picking tea leaves that are the primary source of l-theanine and other functional drink benefits

What’s L-theanine? What other functional benefits can I add to my drinks?

We know functional beverages are more than just a trend—they’re an opportunity to give your menu an edge. We work with foodservice operators to create custom drinks that not only taste great but also support wellness goals with added benefits like protein for satiety and recovery, electrolytes for hydration, and resveratrol to help support immune function and reduce inflammation. Whether you’re serving athletes, health-conscious consumers, or just people looking for a better-for-you pick-me-up, we help you build beverages that bring more to the table.

One standout example: our Energy Lemonade combines 100 mg of natural caffeine with 100 mg of natural L-theanine—a trending nootropic known for smoothing out the crash often associated with caffeine while sharpening mental focus. The result is a balanced boost that keeps your customers clear, energized, and coming back for more.

Looking to take it further? We can also formulate with naturally sourced EGCG, a powerful antioxidant known for its potential to reduce inflammation and support heart, vascular, and metabolic health. It’s a smart addition to everything from iced teas to cold brews and sparkling infusions. Our clean-label ingredients and proprietary brewing methods make it easy to add functionality without sacrificing flavor or consistency—because in foodservice, you need drinks that work as hard as you do. Let’s create something that’s refreshing, functional, and built for today’s wellness-minded customer.

ProductProfileItem #Dot Item # Usage Ratio CaffeinePack Size Prepared Gal/Case Prepared Oz/Case Storage

BAG-IN-BOX
RAYPAK, BALL CHECK VALVE

Premium Black Cold Brew Coffee

BAG-IN-BOX
SCHOLLE, 1900

Peruvian Medium Cold Brew Coffee

HAND MIX
USAGE: URN, BUBBLER or HANDCRAFT INDIVIDUAL DRINKS

Guatemalan Dark Cold Brew Coffee

DISCLAIMER
Nutritional analyses are provided for information purposes only and should not be relied upon as a basis for product performance. No warranties of merchantability or fitness for a specific use, expressed or implied are made.

Elevate Your Menu with Functional Innovation

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