Cold that’s truly bold.
Since 2001, Vibrant has led the way in cold brew coffee innovation—pioneering a proprietary extraction process that delivers the richest, most authentic flavor in the category. Our patented technology uses only purified water and operates at significantly lower temperatures than traditional brewing methods, allowing us to gently extract the bold, nuanced characteristics of the original coffee bean—without compromising quality or complexity. It’s how we create highly concentrated, clean-label cold brew coffee that’s consistently rated best-in-class in both customer and consumer sensory research.
The result? Smooth, low-acid cold brew with unmatched flavor and aroma—ready to serve with simplified prep and zero inconsistency. Whether you’re running a full service restaurant or a busy cafeteria, our cold brew coffee delivers on taste and makes operations easy, shift after shift.
Cold Brew: Cold Facts
Shift to cold
Cold beverages grew faster than hot beverages in 2022, reflecting a shift in consumer behavior and preferences.
Source: Technomic Away-From-Home Beverage Navigator, 2023
Gen Z shaping the market
71% of Gen Z prefer iced or cold beverages (1) indicating they prefer cold coffee beverages because they are more refreshing and easily customizable (2).
Source: (1) Mintel
(2) Datassential, 2025
Menu penetration
Cold brew coffee over took menu penetration of iced coffee in late 2024 – almost 3 years earlier than predicted.
Source: Datassential 2025
Meeting the needs
Specifically, 36% of consumers choose cold brew because it is an indulgent treat with a pick-me-up.
Source: Technomic 2024
What is Cold Brew anyway?
Cold brew coffee isn’t just iced coffee—far from it. While iced coffee is typically brewed hot and then chilled, cold brew is crafted through a slower, cold-water extraction process that yields a smoother, less acidic profile. At Vibrant, our proprietary method takes cold brew to the next level. We use purified spring water combined with our patented, single-step extraction technology—no secondary passes, no heating—to retain and amplify the natural flavor characteristics of your coffee’s origin. This precision process preserves freshness, boosts naturally occurring caffeine, and delivers the bold yet balanced cold brew coffee consumers crave. It’s not just cold brew. It’s cold brew done right.
And when it comes to flavor, independent sensory research confirms what our partners already know—Vibrant’s cold brew stands above the rest.
