Today’s consumers expect more from their beverages. Hydration is just the beginning. From energy and focus to gut health and stress support, function is driving innovation across every beverage category.

Our 2026 Functional Beverage Trend Report delivers the data, insights, and forward-looking opportunities you need to develop products that meet evolving consumer demands.

Download the report to:

• Understand what functional benefits consumers are prioritizing now
• Identify high-growth ingredient categories and emerging actives
• Explore flavor pairings driving trial and repeat purchase
• Discover white space opportunities for innovation

Function is no longer a niche. It is mainstream. Consumers across generations are seeking beverages that support their lifestyle goals, whether that means sustained energy, better sleep, digestive balance, or high-quality protein.

The report explores:

• The continued rise of protein-forward beverages
• Adaptogens and botanicals gaining traction in RTD formats
• Gut health and prebiotic fiber expansion
• Hydration-plus positioning beyond traditional sports drinks
• The blurring line between supplements and beverages